CEO Exchange: Building Multilevel Global Brands DVD - AV Item
Single DVDCEEX4207 List Price: $169.95 Our Price: $74.99 30% off orders of $99 or more (See Promotion Details)
For Nicolas Hayek and Domenico DeSole, image is everything. In this program, Hayek, chairman and CEO of Swatch Group, and DeSole, chairman, president, and CEO of Gucci Group, give their views on building multilevel global brands, the vital importance of image, and American versus European business theory.
- Product Description
- Length: 58 minutes on 1 Disc
- Color: Yes
- Number of Programs: 1
- Subtitles: Yes
- Production Year: 2001
- Country Of Origin: United States
- In addition, MBA students and faculty from the International Institute for Management Development, Lausanne, Switzerland, ask questions about how to reinvigorate tired brands and the effects of saturating markets with brands that thrive on uniqueness.
- English subtitles