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CEO Exchange: International Branding in the 21st Century DVD - AV Item

Single DVD

CEEX4105 List Price: $169.95 Our Price: $69.99 30% off orders of $99 or more (See Promotion Details)

Although America still holds the lead when it comes to e-commerce, Europe is catching up--fast. Filmed at the London Business School, this program brings together Jim Rose, CEO of QXL.com, the UK's Euro-centric answer to eBay, and Kevin Roberts, CEO of advertising giant Saatchi & Saatchi. Topics of discussion focus on the CEO and corporate culture, international branding, and old versus new media.

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Details
Product Description

Features:

  • Length: 57 minutes on 1 Disc
  • Color: Yes
  • Number of Programs: 1
  • Subtitles: Yes
  • Production Year: 2000
  • Country Of Origin: United States

Description

  • In addition, MBA students and faculty ask questions about retaining online customer loyalty, managing merger risk, and stimulating employee commitment.
  • English subtitles