CEO Exchange: International Branding in the 21st Century DVD - AV Item
Single DVDCEEX4105 List Price: $169.95 Our Price: $69.99 30% off orders of $99 or more (See Promotion Details)
Although America still holds the lead when it comes to e-commerce, Europe is catching up--fast. Filmed at the London Business School, this program brings together Jim Rose, CEO of QXL.com, the UK's Euro-centric answer to eBay, and Kevin Roberts, CEO of advertising giant Saatchi & Saatchi. Topics of discussion focus on the CEO and corporate culture, international branding, and old versus new media.
- Product Description
- Length: 57 minutes on 1 Disc
- Color: Yes
- Number of Programs: 1
- Subtitles: Yes
- Production Year: 2000
- Country Of Origin: United States
- In addition, MBA students and faculty ask questions about retaining online customer loyalty, managing merger risk, and stimulating employee commitment.
- English subtitles